Google Business Profile Performance, With 18+ Months of Reporting
See how customers find and interact with your business on Google Search and Maps. Connect your Google Business Profile to Ranksphere to track profile views, calls, direction requests, website clicks, bookings, and the searches that make your business appear.
Access at least 18 months of performance reporting to follow trends, compare periods, and understand how your business is doing over time.
People are finding your business on Google. What happens next?
Appearing in Google Search or Maps is only part of the picture. You also need to know whether people are viewing your profile, calling your business, visiting your website, or asking for directions. Google Business Profile Performance brings these numbers together so you can see how customer activity changes over time.
Understand Your Visibility
See how often customers view your profile.
Track Google Business Profile views and see whether more or fewer people are discovering your business on Search and Maps.
Measure Customer Actions
Know what people do after finding you.
See how often people click to call, request directions, or visit your website directly from your Business Profile.
See Performance Over Time
Look beyond this month's numbers.
Review historical trends, compare reporting periods, and understand whether customer activity is increasing, declining, or staying consistent.
More views can be encouraging, but they don't tell the whole story. The actions customers take give you a clearer picture of how your Google Business Profile is performing.
Everything you need to understand your profile's performance.
Ranksphere brings your Google Business Profile insights into one dashboard, with totals and trends for your selected reporting period.
Profile Views
See how many people view your Business Profile.
Monitor profile views across Google Search and Maps, and track how those numbers change over time.
Search Activity
Understand the searches where your business appears.
Review search activity and the terms people use when your Business Profile appears in Google results.
Call Clicks
See how often people try to contact your business.
Track clicks on the call button from your Google Business Profile and compare activity across reporting periods.
Direction Requests
Find out how often people look for your location.
Track requests for directions to your business through Google Maps.
Website Clicks
See how much traffic your profile sends to your website.
Measure clicks on your Business Profile's website link to understand how often people move from Google to your site.
Bookings
Monitor booking activity from your profile.
Where supported, see bookings completed through your Google Business Profile and follow changes over time.
Each metric includes its own reporting trend, helping you review customer activity without switching between dashboards. Available metrics depend on your business category, profile configuration, and the information Google provides.
18+ months of Google Business Profile performance history.
A single month doesn't tell you much about long-term growth. Your business might receive more calls during certain seasons, fewer direction requests during quieter periods, or a steady increase in website clicks throughout the year. With Ranksphere, you can review at least 18 months of reporting history for an eligible connected Google Business Profile and continue building your performance records over time.
Compare This Month With Last Year
See how calls, website clicks, profile views, and direction requests have changed compared with the same period a year earlier.
Understand Seasonal Trends
Look back at previous months to understand when customer activity usually increases or slows down.
Follow Your Progress Over Time
Review how your Business Profile performance has changed throughout your local SEO work, instead of relying only on recent numbers.
Choose Your Reporting Dates
Select a preset period or set your own start and end dates. Your dashboard totals, trend charts, and discovery breakdowns update to match the period you choose.
Whether you're reviewing your own business or preparing a client report, longer-term data gives you more context for understanding performance. Historical data availability depends on the profile's age and the information available from Google.
See where your Google Business Profile views come from.
Customers can find your Business Profile through Google Search or Google Maps, using a mobile phone or a desktop computer. Ranksphere breaks down your profile views so you can understand where and how people are discovering your business.
Google Search vs Google Maps
See how your profile views are distributed between Google Search and Maps, and which platform accounts for more of your views during a selected period.
Mobile vs Desktop
See how many profile views come from mobile devices compared with desktop computers, and which devices customers use most often.
Discover what people search for when your business appears.
What are people typing into Google when your Business Profile shows up? Ranksphere displays the search terms associated with your Google Business Profile, helping you understand the products, services, and local searches connected to your business.
See the Searches Associated With Your Profile
Explore the terms people use when your business appears in Google Search or Maps.
Understand Customer Interest
Identify the services and topics people are searching for, including terms you may not have considered tracking.
Find Ideas for Your Local SEO Strategy
Use your search term data to find relevant keywords worth investigating through your local rank tracker, website content, or Google Business Profile.
Turn your performance data into reports worth sharing.
Whether you're reviewing your own results or reporting to a client, you shouldn't have to copy numbers into a spreadsheet every month. Export a PDF or schedule recurring reports.
Export PDF Reports
Choose your reporting period and export the performance view as a PDF. Share the results with your team, business partners, or clients without rebuilding the report manually.
- 8 grid points moved into the top 3 this month.
- Biggest driver: 4 new 5-star reviews and a fixed Yelp NAP.
- Focus next on the south-west corner, still ranking #12+.
Schedule Recurring Reports
Set up recurring Google Business Profile reports and have them generated and sent by email. Scheduled reports are also saved in your location's Reports tab for future access.
The full local SEO summary: rankings, reviews, citations, posts, and tasks.
Search, speed, indexing and technical health.
A NAP and citations audit on a regular schedule.
White-Label Reporting
On eligible plans, apply your agency or business branding to your reports, including your logo, colors, and business details. Give clients professional reports that reflect your brand.
Each scheduled report uses one report credit. White-label reporting is available on Growth and Agency plans.
Connect once. Keep your performance data up to date.
You don't need to enter your numbers manually. Ranksphere retrieves your performance information from Google after you connect your profile.
- 1
Connect Your Google Business Profile
Sign in with Google and connect the verified Business Profile you manage. Select the business location you want to monitor.
- 2
Explore Your Performance Dashboard
Open your location's Performance tab and select Google Business Profile. Review profile views, customer actions, search activity, and discovery breakdowns in one place.
- 3
Choose Your Reporting Period
Use preset dates or a custom range to review trends and compare historical performance. Your metrics and charts update to reflect your selected dates.
- 4
Export or Schedule Reports
Download your results as a PDF or schedule recurring reports to keep track of your Business Profile performance. Ranksphere continues syncing the information from Google.
Performance reporting for one business or multiple locations.
For Local Business Owners
Understand how people interact with your business on Google without spending time gathering information from different reports.
See whether customers are viewing your profile, clicking to call, requesting directions, or visiting your website, and use historical reporting to understand how activity changes throughout the year.
For SEO Agencies and Freelancers
Give clients a clearer view of what happens after people find their business on Google.
Track customer actions for each connected location, compare reporting periods, and share professional PDF reports. With historical data and scheduled reporting, spend less time preparing reports and more time reviewing results with clients.
For Multi-Location Businesses
Monitor Google Business Profile performance for the locations you manage.
Open each location's dashboard to review its views, customer actions, search terms, and historical trends, and understand how individual locations are performing without manually gathering their numbers.
Understand your performance alongside the rest of your local SEO.
Google Business Profile insights tell you how people interact with your business. Ranksphere also gives you tools to manage your profile, monitor rankings, and keep track of customer reviews.
Google Business Profile Management
Keep your business information accurate and up to date. Manage your description, business categories, contact details, photos, and opening hours.
Explore GBP ManagementLocal Rank Tracker
See where your business ranks across different parts of your service area with geo-grid heatmaps. Compare previous scans and monitor your visibility against local competitors.
Explore Local Rank TrackerReview Management
Monitor customer reviews, manage replies, and keep track of feedback across your connected business locations.
Explore Review ManagementFrequently asked questions about Google Business Profile Performance.
What is Google Business Profile Performance?
How far back can I see my Google Business Profile performance?
Can I compare my Google Business Profile performance with last year?
Can I see what people searched to find my business?
Does Ranksphere show actual phone calls?
Can I download Google Business Profile performance reports?
Can I track multiple Google Business Profile locations?
How often is Google Business Profile performance data updated?
Do I need to connect my Google Business Profile?
Does GBP Performance improve my Google rankings?
See more than this month's Google Business Profile results.
Understand how people discover your business, what actions they take, and how your performance changes over time. Connect your Google Business Profile to Ranksphere and access 18+ months of reporting history, customer interaction metrics, and PDF reports from one dashboard.
14-day free trial · No credit card required · Performance data directly from Google