Your A to Z Marketing Glossary

Account-Based Marketing

A targeted marketing strategy where businesses focus on high-value accounts rather than a broad audience.

B2B (Business-to-Business)

A business model where companies sell products or services to other businesses instead of individual consumers.

What is A/B Testing in Local SEO

A method of comparing two versions of an email, webpage, or ad to see which performs better based on user engagement and conversion rates.